[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ogivi.cz\/zimni-zblazneni\/#Article","mainEntityOfPage":"https:\/\/www.ogivi.cz\/zimni-zblazneni\/","headline":"Zimn\u00ed zbl\u00e1zn\u011bn\u00ed","name":"Zimn\u00ed zbl\u00e1zn\u011bn\u00ed","description":"S\u00a0bl\u00ed\u017e\u00edc\u00edm se \u010dasem v\u00e1no\u010dn\u00edm se pomalu objevuj\u00ed nov\u011bj\u0161\u00ed, del\u0161\u00ed a pro v\u0161echny st\u00e1le otravn\u011bj\u0161\u00ed reklamy na r\u016fzn\u00e9 zbo\u017e\u00ed. Ty n\u00e1s…","datePublished":"2019-10-05","dateModified":"2019-10-05","author":{"@type":"Person","@id":"https:\/\/www.ogivi.cz\/author\/#Person","name":"","url":"https:\/\/www.ogivi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ogivi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ogivi.cz\/wp-content\/uploads\/img_a357682_w3863_t1572159625.png","url":"https:\/\/www.ogivi.cz\/wp-content\/uploads\/img_a357682_w3863_t1572159625.png","height":0,"width":0},"url":"https:\/\/www.ogivi.cz\/zimni-zblazneni\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":445,"articleBody":"S\u00a0bl\u00ed\u017e\u00edc\u00edm se \u010dasem v\u00e1no\u010dn\u00edm se pomalu objevuj\u00ed nov\u011bj\u0161\u00ed, del\u0161\u00ed a pro v\u0161echny st\u00e1le otravn\u011bj\u0161\u00ed reklamy na r\u016fzn\u00e9 zbo\u017e\u00ed. Ty n\u00e1s doprov\u00e1z\u00ed v\u0161ude kam se hneme. Nejr\u016fzn\u011bj\u0161\u00ed let\u00e1ky v\u00a0na\u0161ich schr\u00e1nk\u00e1ch, na billboardech kolem silnic, to je ale jen zlomek s\u00a0porovn\u00e1n\u00edm s\u00a0t\u00edm, co na n\u00e1s \u010dek\u00e1 u televizn\u00edch obrazovek nebo na webov\u00fdch str\u00e1nk\u00e1ch. Toto \u0161\u00edlenstv\u00ed, je \u010d\u00edm d\u00e1l t\u00edm v\u011bt\u0161\u00ed, a vede jen k\u00a0\u0161\u00edlen\u011bj\u0161\u00edm ud\u00e1lostem.Pod\u00edvejme se nap\u0159\u00edklad na z\u00e1b\u011bry ze Spojen\u00fdch st\u00e1t\u016f Americk\u00fdch. Na v\u0161ude zn\u00e1m\u00fd \u010cern\u00fd p\u00e1tek neboli Black Friday. Den, kter\u00fd p\u0159ich\u00e1z\u00ed v\u017edy na konci listopadu, a to den po d\u00edkuvzd\u00e1n\u00ed. Neuv\u011b\u0159iteln\u00e1 slevov\u00e1 m\u00e1nie, kdy se obchodn\u00edk\u016fm da\u0159\u00ed nejv\u00edce. Jedn\u00e1 se o slevov\u00fd z\u00e1chvat ve v\u0161ech r\u016fzn\u00fdch obchodech a obchodn\u00edch centrech, kde nab\u00edzej\u00ed zbo\u017e\u00ed s\u00a0neuv\u011b\u0159iteln\u00fdmi slevami. Lid\u00e9 pak v\u00a0z\u00e1chvatech a touze po levn\u00e9m zbo\u017e\u00ed, kter\u00e9 nem\u016f\u017eou nikde a nikdy jindy m\u00edt doslova z\u00e1pas\u00ed o ka\u017edi\u010dk\u00e9 zbo\u017e\u00ed co se objev\u00ed na pultech. Na z\u00e1b\u011brech z\u00a0kamer pak vid\u00edme jen m\u00e1lo podoby s\u00a0civilizovan\u00fdm lidem 21. stolet\u00ed.Co je ale smutn\u00e9 na tom v\u0161em je, \u017ee nej\u010dast\u011bji se nejedn\u00e1 ani o skute\u010dn\u00e9 slevy. Na zbo\u017e\u00ed p\u0159ijdou jen nov\u00e9 n\u00e1lepky s\u00a0n\u00e1pisem sleva a\u00a0s aktu\u00e1ln\u00ed cenou, kter\u00e9 pak nad\u00e1le vyd\u00e1vaj\u00ed za zlevn\u011bn\u00e9. Kolikr\u00e1t si nav\u00edc nedaj\u00ed ani tu pr\u00e1ci, p\u016fvodn\u00ed \u0161t\u00edtek odebrat z\u00a0pod toho nov\u00e9ho.Reklamy, kter\u00e9 n\u00e1s vyru\u0161uj\u00ed b\u011bhem sledov\u00e1n\u00ed na\u0161ich obl\u00edben\u00fdch film\u016f \u010di seri\u00e1lu jsou v\u00a0obdob\u00ed adventu, \u010d\u00edm d\u00e1l t\u00edm \u010dast\u011bj\u0161\u00ed. Tak se z\u00a0dvou hodinov\u00e9ho filmu m\u016f\u017ee b\u011bhem chv\u00edle st\u00e1t \u010dty\u0159 hodinov\u00e1 pod\u00edvan\u00e1. A aby toho nebylo m\u00e1lo, reklamy jsou nav\u00edc v\u017edy zbyte\u010dn\u011b p\u0159ezvu\u010den\u00e9. To je pr\u00e1v\u011b proto, abychom je sly\u0161eli a\u017e v\u00a0druh\u00e9 m\u00edstnosti, kam jsme p\u0159ed nimi utekli schovat. Potom se nen\u00ed \u010demu divit, kdy\u017e si mnoh\u00e9 d\u011bti v\u00a0dne\u0161n\u00ed dob\u011b, kde jsou skute\u010dn\u00e9 tradice st\u00e1le v\u00edce zatla\u010dov\u00e1ny do \u00fastrann\u00ed a nahrazov\u00e1ny t\u011bmi um\u011bl\u00fdmi, jako je nap\u0159\u00edklad Black Friday, mysl\u00ed, \u017ee v\u00e1noce jsou jen o nad\u011blov\u00e1n\u00ed d\u00e1rk\u016f a hra\u010dek.                                                                                                                                                                                                                                                                                                                                                                                                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